Football Club honours biscuit heritage with new kit

Reading Football Club has paid homage to the town's industrial heritage and unique link to biscuits with its new football kit.

The Royals 2025- 2026 home kit features a white base with the club's signature hoops reimagined to match the decorative Huntley & Palmers biscuit tins once made in the town and found in homes worldwide.

The kit, which is manufactured by Macron, has also been made from eco fabrics and costs £58.

A club spokesperson said: "It's a look that proudly reconnects us with our origins, after a time when remembering who we are has felt more important than ever."

For more than 150 years, Huntley & Palmers sold thousands of biscuits across the world.

By 1900, the company's products were sold in 172 countries and Reading became synonymous with biscuits and the football club became affectionately known as "The Biscuitmen".

The football club's nickname changed to "The Royals" once the factory closed.

The team have had some unique designs over the years, including the University of Reading's "climate stripes" in 2022/23 and one that featured landmarks around the town.

Some fans have not been impressed by the move away from the traditional home kits of the past 50 years.

One fan wrote on social media: "It looks like my nan's china cups."

While another said: "It gives special dinner plate vibes at your grandparents' house."

One positive fan said: "I like it! Huntley & Palmers are iconic in Reading and great to remember where we come from. Rather than a dull blue hoop around the shirts."

The club are expected to release further kits nearer to the start of the season, with League One fixtures revealed next Thursday at 12:00 BST.

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