Oxford Bus Company's century-old X90 service runs for last time
A 100-year-old bus service between Oxford and London has run for the last time.
Oxford Bus Company said its X90 had been operating for 40 years but the service itself could be traced to the early 1920s.
The firm said it had withdrawn the service due to falling passenger numbers and "worsening congestion".
It added customers with unused and season tickets would be eligible for pro-rata refunds.
All X90 drivers would be redeployed to other roles within the business, Oxford Bus Company added.
A spokesman for the firm said: "Falling passenger numbers due to new rail competition and worsening congestion made maintaining the X90 service challenging.
"This saw the time it takes to complete a journey between Oxford and London worsen by up to 50% in two years and passenger numbers drop by 35% since 2015."
The company said it introduced new timetables and lower fares in a bid to adapt but found the service was "no longer viable".
Managing director Phil Southall said: "We are aware the difficult decision to withdraw the service has inconvenienced loyal customers and we are doing all we can to minimise any impact."
On Twitter, some service users expressed their "shock" at its loss, and Akshay Dalal described it as an "end of an era".