Increase in visitors to island in 2024 - figures

More tourists visited Jersey last year than in 2023, new figures have shown.

Visit Jersey said there were 568,000 tourists last year - 40,000 more than in 2023.

People from the UK contributed about 70% of visits in 2024, while 17% came from France and 3% from Germany, the figures showed.

Visit Jersey chief executive Tricia Warwick said the figures were a "positive sign" but "there is still work to be done".

The tourism body said the island's tourism had seen a "steady recovery" since the Covid pandemic, but it had been at a "slower pace" due to the cost of living.

The latest figures showed Jersey had 311,000 overnight leisure visits in 2024 - 24,000 more than in 2023.

Total overall visits had recovered to 74% of 2019 levels by the end of 2024, said Visit Jersey.

Ms Warwick said Visit Jersey's marketing strategy was having an impact.

"The UK remains Jersey's largest source market, contributing nearly 70% of all visits, but notably we saw growth in all key markets last year, including a 25% increase in visitors from France," she said.

"Today's global tourism landscape is extremely competitive, therefore we have to be creative and forward-thinking in order to gain marketing cut through for our island.

"An example of this is Visit Jersey's support for the new Bergerac series, which has achieved phenomenal marketing and publicity reach beyond what could ever be accomplished through a typical marketing campaign."

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