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Family-owned chip shop changes menu for rebrand

Jo Burn & Cash Murphy
BBC News, South East
Jo Burn/BBC Antonio Zoccola with the Fortnum's branded cone of chips with shop owner Peter Curtis outside Peter's Fish Factory in Margate.Jo Burn/BBC
Antonio Zoccola with the Fortnum's branded cone of chips with shop owner Peter Curtis

A family-owned chip shop is changing its menu in collaboration with the London luxury goods store Fortnum & Mason.

Peter's Fish Factory in Margate has been rebranded and will serve 'specials', while also offering Fortnum & Mason traditional 181 brown sauce.

There will also be 'bait and barley' dish, using the shop's own fish with Fortnum's Kentish India Pale Ale batter.

Peter Curtis, who opened the seafront shop in 1984, says the offer came out the blue.

He said: "I got a call about it all and I went to sleep and I woke up in the middle of the night and I thought it must be April 1st."

Fresh, deli and bakery buyer Antonio Zoccola, who chose Peter's Fish Factory on behalf of Fortnum & Mason, said: "This year we wanted to try and highlight those lovely stories from local growers and producers and try and bring a little bit of joy through food with these unexpected collaborations "

The rebrand will be in place until 31 July.

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