Capt Tom's family benefited from charity - inquiry

Getty Images Captain Sir Tom Moore wearing his military medals holding a copy of his autobiography. He has receding white hair, a navy blazer, and there are trees in the backgroundGetty Images
Captain Sir Tom Moore said at the time that writing his memoir was an opportunity to raise more money for charity in his name

The family of renowned pandemic fundraiser Captain Sir Tom Moore damaged public trust in charities by refusing to donate any of the £1.4m received from his book deal, a long-awaited report has found.

The Charity Commission said his daughter and son-in-law displayed a "pattern of behaviour" in which they benefited personally from the Captain Tom Foundation and people "would understandably feel misled".

The World War Two veteran became a household name during the first Covid-19 lockdown, by walking up and down his driveway in Marston Moretaine, Bedfordshire.

The £38.9m raised by Capt Sir Tom for NHS Charities Together, as a result of his efforts, did not form part of the commission's inquiry, and all of that sum went to NHS charities.

Capt Sir Tom's family said they had been treated "unfairly and unjustly".

'Misconduct and mismanagement'

"The charity set up in his name has not lived up to that legacy of others before self," said Charity Commission chief executive David Holdsworth.

"The public – and the law – rightly expect those involved in charities to make an unambiguous distinction between their personal interests, and those of the charity and the beneficiaries they are there to serve."

Mr Holdsworth said there were repeated instances of a "blurring of boundaries between private and charitable interests" and that Hannah and Colin Ingram-Moore benefited significantly.

"Together the failings amount to misconduct and/or mismanagement," he said.

He added its report had found "repeated failures of governance and integrity", and that its inquiry had been fair, balanced and independent.

The commission concluded, however, that the actions of the family did not represent criminal behaviour and it had not passed its findings to police.

Paul Latham, the director of communications at the Charity Commission, told the BBC: "We haven't seen evidence of a crime. If we do, we have very close relations with the police and of course, would do so.

"There is a high bar for criminal offences and we have not identified that."

In July 2023, the Captain Tom Foundation announced it was not actively seeking donations or making payments, but the foundation has not been closed down.

Instagram Hannah and Colin Ingram-Moore holding a poppy wreath at the National ArboretumInstagram
Hannah and Colin Ingram-Moore laid a wreath earlier this month at the Burma Star Memorial in Staffordshire

The Captain Tom Foundation was registered as a grant-making charity two months after the veteran's walk began, and celebrities including David Beckham and Dame Judi Dench later helped to promote its various fundraisers.

The father-of-two died aged 100 in February 2021, with coronavirus.

His son-in-law Mr Ingram-Moore became a trustee of the foundation that same month, and Capt Sir Tom's daughter - Mrs Ingram-Moore - became interim chief executive later that year.

The couple’s roles came into question in June 2022, when the commission launched a statutory inquiry to determine if they had benefited privately at the charity’s expense.

The books

Andy Meeson/BBC A display of Captain Tom's three books; Tomorrow Will Be a Good Day; One Hundred Steps, and Captain Tom's Life LessonsAndy Meeson/BBC
The family's private company was paid an advance of £1.47m for Capt Sir Tom’s three books

The regulator’s findings showed that Club Nook, a private firm set up by the Ingram-Moores in April 2020, was paid an advance of £1.47m for Capt Sir Tom’s three books, including his best-selling autobiography, Tomorrow Will be a Good Day.

The publisher Penguin, and promoter Carver PR, said the family gave repeated assurances that part of the advance would be used to set up and fund the foundation.

In addition, a press release, various marketing materials and the prologue of Capt Sir Tom’s memoir, all stated that the books would be used to support or raise money for the foundation.

However, to date the charity has not received any money from the publishing agreement.

In 2022, the commission said the inquiry twice asked Mr and Mrs Ingram-Moore to "rectify matters by making a donation to charity" but "on both occasions they declined".

The publications were "a purely commercial endeavour" and "had damaged public trust" in charities, the report concluded.

Virgin Media O2 awards

Getty Images Hannah Ingram-Moore appears in front of a bar, with glasses and bottles behind her. She wears a black jacket. Her hair is curly and she is wearing red lipstick.Getty Images
Mrs Ingram-Moore was on a salary of £85,000 as interim chief executive when she acted as a judge at an awards ceremony bearing the charity's branding

Between 2020 and 2021, Capt Sir Tom acted as a judge for the Virgin Media Local Legends Awards and was personally paid £10,000.

The following year, his daughter was approached to be a judge and signed an ambassador agreement with Virgin Media O2 while chief executive of the Captain Tom Foundation, for which she was paid £18,000.

The subsequent Virgin Media O2 Captain Tom Foundation Connector Awards included the charity's logo on its awards plaque.

She had already been made interim chief executive at the charity, on an annual salary of £85,000.

However, the report said there was no record that she informed the charity trustees when she entered into the financial arrangement with Virgin Media.

The commission said it did not agree with Mrs Ingram-Moore’s assertion the work was undertaken in a personal capacity.

It found this created a conflict of interest, and her failure to avoid or manage this situation "amounted to misconduct and-or mismanagement", adding this also meant the payment she received was an "unauthorised benefit" to her husband, who was a trustee at the time.

The spa complex

Getty Images The 'Captain Tom Foundation building' that was built beside the Ingram-Moores' home. It is a birds eye view photo. A green lawn and river are visible.Getty Images
Central Bedfordshire Council forced the Ingram-Moores to tear the spa building down in February

In 2021, the Ingram-Moores received approval from the council to build a Captain Tom Foundation building beside their home, after referencing the charity’s name and number "numerous times" in the planning application.

However, the resulting building, which contained a spa pool and home cinema, was described by council enforcement officer Richard Proctor as "wholly unauthorised" and the family was forced to demolish it in February.

The Charity Commission found the couple failed to consult the trustees about the spa complex, which suggested "they were using the charity and its name inappropriately for their private benefit".

The Ingram-Moores told the inquiry the inclusion of the charity’s name in the initial planning application was an error, claiming they were busy with "global media work" at the time, but they did intend to use the building for charitable purposes.

Six-figure salary

Other findings contained in the report showed:

  • Mrs Ingram-Moore was "very much involved in discussions around setting her salary" and said to trustee Stephen Jones that "her expectations were in the region of £150,000 per annum". Her claim that she was not offered a six-figure salary was described as "disingenuous" by the inquiry
  • She "purposely" removed the conflicts of interest clause from her employment contract with the charity, telling Mr Jones: "This is not a legal requirement... I will not be doing anything to conflict with all my roles but I cannot be in a position to request authority at every turn, my life would grind to a halt."
  • Since the Ingram-Moores' company, Club Nook, owned the Capt Sir Tom trademarks, trustees had to consult with them when it wanted to use his name for charity purposes, including by asking for permission to sell printed mugs

In July, Mr and Mrs Ingram-Moore were disqualified from being a trustee or holding a senior management position in charities for a period of eight and 10 years respectively.

Mr Holdsworth urged the Ingram-Moores to "follow through on the commitment that was made and donate a substantial amount to the charity".

He said it was up to the remaining trustee whether to take legal action and the Commission "stood ready to provide advice as they considered that".

In a statement, a spokesperson for the Captain Tom Foundation said it was "pleased with the Charity Commission’s unequivocal findings regarding the Ingram-Moores’ misconduct".

"We join The Charity Commission in imploring the Ingram-Moores to rectify matters by returning the funds due to the Foundation, so that they can be donated to well-deserving charities as intended by the late Captain Sir Tom Moore.

"We hope they do so immediately and without the need for further action", the spokesperson added.

Responding to the Commission's report, the Ingram-Moores said they had been treated "unfairly and unjustly".

They said the two-year inquiry had taken a "serious toll" on the family's health and described the process as "excessive", adding that the charities watchdog had a "predetermined agenda".

"True accountability demands transparency, not selective storytelling," the statement said, adding that they "never took a penny" from public donations.

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