Bear sculpture trail inspired by children's book

A public art trail inspired by a children's book is set to be launched in Kent.

The borough of Dartford will receive 30 big bear and 30 bear cub sculptures, designed by local artists, schools and community groups, as a nod to We're Going on a Bear Hunt by Michael Rosen and illustrator Helen Oxenbury.

Running from July to September 2026, the eight-week trail aims to raise awareness of the work of ellenor, a palliative care provider in Kent.

Charlie Langhorne, managing director and co-founder of trail producer Wild in Art, said: "I have no doubt that the bear sculptures will capture the imaginations of residents and visitors alike."

James Waugh, centre director at Bluewater Shopping Centre, said: "This initiative is a fantastic way to encourage residents and visitors alike to explore Dartford and discover the selection of uniquely-decorated bears and cubs."

The charity is urging businesses to sponsor the sculptures and for artists to register their interest ahead of an open call for designs.

Andrew Hubbard, interim chief executive at ellenor, said: "Together we've mobilised creative talent, government funding and local goodwill to create a trail that will engage tens of thousands of visitors and raise vital awareness and funds for hospice care."

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