Sirs, Dames and the PR Game

Arise Sir Goldenballs. With David Beckham all set to receive a knighthood, David Yelland and Simon Lewis look at whether it's possible to use PR to get yourself a major honour.

Whisper it quietly, but there might be things you can do to, let's say, maximise your chances.

Also, in the extended edition on BBC Sounds, they look at how to spin a change of direction after a week of high-profile U-turns.

And they discuss what other campaigners could learn from Jamie Oliver as he sets his sights on how the education system treats kids with dyslexia.

Producer: Duncan Middleton

Editor: Sarah Teasdale

Executive Producer: Eve Streeter

Music by Eclectic Sounds

A Raconteur Studios production for BBC Radio 4